Mexican bank selects Gemalto

Friday, 09 July, 2010 (Age: 58 days)

Gemalto, a world leader in digital security, has announced that its Allynis Instant Artwork solution has been selected by Banco Del Bajio, a leading financial institution for small and medium enterprises and the agricultural sector.

This novel solution by Gemalto enables Banco Del Bajio to order small quantities of smart payment cards with the artwork of their choosing, serving primarily customers who provide electronic payroll services. This selection extends Gemalto's relationship with Banco Del Bajio, building on the success of the ongoing secure EMV bank cards programs.

Gemalto's Instant Artwork solution solves common marketing challenges for banks like Banco Del Bajio by enabling them to offer a larger variety of banking cards without the constraint of minimum volumes. Banco Del Bajio can respond quickly to demand for customized cards by simply selecting a specified artwork and ordering any quantity of cards. Gemalto is able to quickly respond to the order and deliver the cards to Banco Del Bajio’s customers within 48 to 72 hours of order placement, increasing the bank’s competitiveness in the market. 

Category: Smart Cards