Lord & Taylor, a specialty-retail department store chain based in the United States, is using an RFID solution by Motorola to track thousands of different styles and colors of shoes on the display floor at its flagship Fifth Avenue store in New York. Using Motorola’s MC3190-Z handheld RFID reader, Lord & Taylor is able to capture more sales by quickly scanning the sales floor and ensuring that all samples are out on display prior to store opening. The store is able to ensure the shoe floor is always at full capacity while at the same time optimizing availability checks and reducing labor costs.