PetHub has released the next generation of its pet identification tags with an NFC chip embedded within a pet ID tag itself to help good Samaritans immediately identify and return lost pets. The new NFC capability builds upon PetHub’s existing tags, each already equipped with a unique QR code, web address and traditional toll-free phone number. Any of these four capabilities – NFC, QR code, web address or phone number – can be used to immediately and safely access a pet’s critical data, including multiple emergency contact phone numbers, critical medications, license and rabies tag information, microchip number, vaccinations, pet medical insurance status, and more. According to the American Humane Association, 1 out of 3 pets will be lost at some point during their lifetime, however only about 17 percent of lost dogs and two percent of lost cats will be returned to their original owners. Also, it is estimated that up to eight million animals enter shelters every year.